The auction was initially planned as a one-time event lasting up to three days, with all profits donated to a selected children's mental health foundation. Although an NFT was auctioned, all transactions were conducted in fiat currency, with the NFT transfer to the winner finalized post-auction. This approach made the auction accessible to a broader audience who might not be familiar with cryptocurrency transactions.

The primary goal was to spark interest in the charity auction among existing users and attract a younger audience, aiming to raise significant funds for the cause. The timing was critical, strategically placed to precede 'The Great Orchestra of Christmas Charity'—Poland's largest charity event—to maximize impact and visibility without competing for attention. By leveraging the popularity of digital art and NFTs, we aimed to create a buzz and draw attention to the important issue of children's mental health