Mateusz Raczyński
min read
Last Update:
March 9, 2023

Have you noticed the new Ulam Labs visual identification? Here’s what stands behind it.

Our brand was created in 2016 as a tribute to Stanisław Ulam, his work and achievements. He was a Polish-American mathematician and physicist that was one of the first to use computers for modeling. Our logo resembles one of his concepts, Ulam’s spiral.

Ulam Labs logo

Closer to the Community

Although our brand identity had been designed over 6 years ago with minor updates, we felt that as we grew and specialized more, it is a good time to make a bold move.

What you’re seeing is a brand that still holds to all its core values and that pays homage to one of the greatest Polish mathematicians, but now, it is closer than ever to the products that Ulam Labs builds.

Looking at our new website, social media profiles, and all other collaterals, you’ll notice a similar look & feel to other Crypto, Web 3, and FinTech products. We live and breathe this space. As Ulam Labs, we are a part of the crypto community, and the rebranding that we have just done is a way to show that to the whole world.

Our services contribute to building this new digital world that aims to transfer the power back to users, whether it is the control over their data and assets or access to novel financial services. 

It’s not a new chapter for us as we’re doing this for over 5 years, but it’s a statement we want to make more visible.

Written by
Mateusz Raczyński
Marketing Manager

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